| Page 6 | Kisaco Research

How boutique studios and gym chains can apply AI to create tiered pricing, personalized membership experiences, and recommendation engines for classes, recovery, and product upsells.

Data
AI
Digitalization
Member Experience

Author:

Tom Dievart

Chief Marketing Officer
World Gym International

Tom Dievart

Chief Marketing Officer
World Gym International
 

Tom Dievart

Chief Marketing Officer
World Gym International

Tom Dievart

Chief Marketing Officer
World Gym International

Tom Dievart

Chief Marketing Officer
World Gym International

Fitness racing is exploding, from Hyrox to Matrix, as consumers seek challenge, purpose, and community beyond traditional gym routines. We’ll explore how clubs and studios are tapping into this momentum by hosting events, adapting programming, and creating pathways from training to competition. Walk away with strategies to boost engagement, build loyalty, and turn performance into a powerful retention engine.

Member Experience
Revenue Diversification
Consumer Behaviour

Author:

Toby Spooner

Co-Founder
Matrix Events

Toby Spooner

Co-Founder
Matrix Events

Author:

Jacob Tilly

Chief Operating Officer
HYROX

Jacob Tilly

Chief Operating Officer
HYROX
 

Jacob Tilly

Chief Operating Officer
HYROX

Jacob Tilly

Chief Operating Officer
HYROX

Jacob Tilly

Chief Operating Officer
HYROX
 

Toby Spooner

Co-Founder
Matrix Events

Toby Spooner

Co-Founder
Matrix Events

Toby Spooner

Co-Founder
Matrix Events

In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.

Member Experience
AI
Consumer Behaviour

Author:

Lucy Levy

Chief Consumer Officer
Zumba

Lucy Levy

Chief Consumer Officer
Zumba

Author:

Yael Dornbusch

Chief Subscription Officer
Zumba

Yael Dornbusch

Chief Subscription Officer
Zumba

Author:

Jenna Hauca

Chief Marketing Officer
CrossFIt

Jenna Hauca

Chief Marketing Officer
CrossFIt
 

Jenna Hauca

Chief Marketing Officer
CrossFIt

Jenna Hauca

Chief Marketing Officer
CrossFIt

Jenna Hauca

Chief Marketing Officer
CrossFIt
 

Yael Dornbusch

Chief Subscription Officer
Zumba

Yael Dornbusch

Chief Subscription Officer
Zumba

Yael Dornbusch

Chief Subscription Officer
Zumba
 

Lucy Levy

Chief Consumer Officer
Zumba

Lucy Levy

Chief Consumer Officer
Zumba

Lucy Levy

Chief Consumer Officer
Zumba

We’re on the hunt for the next big disruptor in fitness and health. In this fast-paced, high-energy session, five visionary early-stage start-ups will take the stage to pitch their game-changing solutions in front of our expert judges and live audience. This is your front-row seat to the future of fitness, health, and wellness tech.

Selection Committee

  • Eloiza Tecson, Founder & Managing Partner, EY Ventures Group
  • Jim Crowell, Co-Founder & Managing Partner, The SageHouse
  • Eric Bormel, Director of Consumer Healthtech, Solomon Partners