4:10pm - 4:30 pm: One Brand, Many Locations: Creating Franchise Consistency at Scale with RockBox Fitness Franchise/beem Light Sauna and YogaSix

4:30pm - 4:50 pm: Fast, Secure and Lean: Strategies for Cost-Efficient Market Domination with Crunch Fitness and Chuze Fitness.

4:50pm - 5:10 pm: Human Touchpoints: The Role of Talent in Turning Leads into Members with 1Rebel and Purpose Brands.

Longevity science is going mainstream and members want access to more than just workouts. We’ll explore how fitness brands are commercializing lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalized recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.

HSA and FSA dollars are sitting idle. Make it effortless for your members to spend them with you. We’ll show how top gyms are integrating these accounts into billing, staying ahead of policy shifts, and positioning fitness as a health-aligned, reimbursable service. Walk away with a plug-and-play strategy to unlock new revenue, boost retention, and remove friction from the payment process.