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The Community Catalyst: How Connection Drives Retention, Revenue & Reach

In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.

Member Experience

AI

Consumer Behaviour

Author:

Lucy Levy

Chief Consumer Officer

Zumba

Author:

Yael Dornbusch

Chief Subscription Officer

Zumba

Author:

Jenna Hauca

Chief Marketing Officer

CrossFIt

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Innovation Showcase: Fitness, Wellness & Health Tech Start-Up Pitches

We’re on the hunt for the next big disruptor in fitness and health. In this fast-paced, high-energy session, five visionary early-stage start-ups will take the stage to pitch their game-changing solutions in front of our expert judges and live audience. This is your front-row seat to the future of fitness, health, and wellness tech.

Selection Committee

Eloiza Tecson, Founder & Managing Partner, EY Ventures Group
Jim Crowell, Co-Founder & Managing Partner, The SageHouse
Eric Bormel, Director of Consumer Healthtech, Solomon Partners

Author:

Eloiza Tecson

Managing Partner

EY Ventures Group

Eloiza Tecson is the Managing Partner of EY Ventures Group, an investment, advisory, and impact vehicle operating in the health, sports, and technology sectors. As an innovative, driven, and visionary leader, Eloiza's experiences have resulted in a proven record of generating and building Fortune 500 relationships, managing multimillion-dollar projects from concept to completion, designing brand and educational strategies, developing new initiatives to promote positive ROI, and coaching senior leadership to success. Passionate about the health, wellness, and sports industries, Eloiza focuses on working with brands whose vision lies in developing innovative offerings that enhance consumers' lifestyles through healthy behavior coaching. Leveraging her collective expertise in this space, Eloiza looks to find products, technologies and services that help both elite and every day athletes perform better and lead healthier lives.

Author:

Jim Crowell

Co-Founder & Managing Member

The SageHouse

Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.

Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.

Author:

Eric Bormel

Director of Consumer Healthtech

Solomon Partners

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A Seamlessly Connected Ecosystem: Omnichannel for Member Experience

Today’s member expects one brand and one experience whether they’re in a studio, on an app, or interacting with a partner platform. This session unpacks how leading fitness and wellness brands are building truly omnichannel ecosystems through shared data, unified UX, and seamless integration.

Member Experience

Data

AI

Digitalization